description: a 2 minutes web-pitch developed on a IDEO brief: “Pick a brand – either existing, or invented – and design what this company would feel like if they existed on the moon.”
The brand is ZOKU, a US homewares company well-known for their popsicles makers and their playful and HCD approach to design. The TSUKI collection, a word that means “moon” in Japanese, is part of the lunar re-branding and imaginary product development.

client: Personal work

tag: branding; graphic design; information design; web design; storytelling.

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